Our mission is simple: to provide products that "matter" in order to promote a conscious lifestyle. Our basic karmic cycle is this; the strong and positive sources that make these products is our "root", these choice items that RootMatter promotes are the products that "matter" and the conscious consumer is our clientele. RootMatter is the alternative to mass commercialism and was founded by Genesis Abascal from a dream she had. As cliche' as it sounds, she took it to heart and worked hard to make the dream into reality independently.

The concept for RootMatter had to be something she felt strongly about and that's conscious living. That is why Genesis personally chooses every product she promotes in RootMatter. The products we sell are selected because of the people who made them, the message they bring and the strength they give. As the company grows, Genesis will keep making connections with strong designers and artists and uniting them here at RootMatter. So please take the time to register with us and become part of our family, we will be sending out emails on new products we welcome to the store. We give thanks for your interest in RootMatter and send you our thoughts of guidance in all that you do.